Image Brief Two// Type as image..

For the second studio brief for Image we had to create 3 A1 quotes using type as image. I have been looking at some examples of type as image. Type as image can be interpreted in a couple of ways. The type can make the image or the type is combined with image. Below are a few examples of both. I think that type as image is using type in an unconventional and traditional way, you are bending the rules of typography.



http://www.designcrash.com/wp-content/uploads/2009/05/white_hand_type_by_drybones90.jpg

This example is really simple, they have used the words of the body parts to make the body parts. This is an example of type as image where the type makes the image.



http://c0170361.cdn.cloudfiles.rackspacecloud.com/205473_83095_8591d6fe1f_p.jpg

I really like this piece as it uses the shapes of the sky through buildings to create letters. Its very clever and effective. This is an example of how an image makes the type.



http://30.media.tumblr.com/tumblr_kshzbdJ0VA1qz50oeo1_500.jpg

This is a really cool piece of design. The designer has used cubes to create the word cube. This form of type as image is quite literal, using the 'physical object' of the word to create the word. It creates a direct link.



http://cdnimg.visualizeus.com/thumbs/69/b8/type,graphic,design,inspiration,letter,typography-69b8dffb1b4603faa50ee6ed4a91bc36_h.jpg

This piece of type as image doesnt use the same technique as the others. The imagery combined into the type has no immediate relevance to the type, it is being used only for decorative purposes.



http://reineke.files.wordpress.com/2009/06/ishottheserif-tomgabor.jpg?w=420

Sometimes type as image can be used to illustrate a quote or caption. This is a really simple but clever example of this, playing on words of Bob Marleys song 'I shot the sherif'.



http://simoncpage.co.uk/blog/wp-content/uploads/2009/02/typography-is-everything-9a-634x396.jpg

This is an other example where the image is visually representing the word. The type isnt very clear but you can make out what says and the fact that the imagery is representing the word helps the target audience understand the design.



I really like this design, it is using candy to illustrate the caption. Its very colourful and I like the fact that it has been hand crafted and photographed rather than using digital media.




http://behance.vo.llnwd.net/profiles/70775/projects/83203/707751246616752.jpg

I thought this was a really nice piece of design. The letter 'o' has been illustrated using a floral pattern. This is an example of type as image where the type is no longer conventional, it is a piece of imagery.



http://imgs.abduzeedo.com/files/paul0v2/typography-mania/69/tm-05.jpg

I am not entirely sure what this type says but I really like how the designer has used imagery to communicate the type. Its really simple but effective.



http://www.mygeekpal.com/wp-content/uploads/2009/06/milk-typography.jpg

This is probably my favourite piece of type as image of the ones that I have documented because it is so simple but really works. Its very clever even though it is simple. You can read the word but still appreciate the imagery that forms it.



http://webdesignledger.com/wp-content/uploads/2009/09/typography_art_28.jpg

This type as image is for something relating to the movies as the type is made up of a continuous role of film. Its very well composed and original.



http://mameara.com/wp-content/uploads/2010/12/typography-09.jpg

I love how you know that the smashed object is a light bulb combined with the word 'eureka'.



http://behance.vo.llnwd.net/profiles/53318/projects/92669/533181210951125.jpg

This is clever how it illustrates what it is saying by having the inked words leak where water has been put on them.