Design for digital// Kinetic typography research..

What is Kinetic Typography?

Kinetic typography—the technical name for "moving text"—is an animation technique mixing motion and text to express ideas using video animation. This text is presented over time in a manner intended to convey or evoke a particular idea or emotion.

Source: Wikipedia

Production

Kinetic typography is often produced using standard animation programs, including Adobe Flash, Adobe After Effects, and Apple Motion. The effect is most often achieved by compositing layers of text such that either individual letters or words can be animated separately from the rest.

Source: Wikipedia


Here are a few examples of Kinetic Typography that I found on YouTube:




Kinetic typography is really fun to make but it also takes a lot of skills and good ideas to make it look great and communicate the message in which you intended. This means that you would have to carefully consider the typeface, the colours, the speed and size of the type within the timeline. Composition of words is very important in order to communicate the relevant meaning, you need to consider the scale of each letter and word within the motion so that it flows well and runs in time with the audio.




I think the most successful kinetic type motions are the ones that consider all of the above aspects. The pace, composition and typefaces are the most important aspects of making a piece of kinetic type. I think its amazing how you can use type to illustrate a feeling or emotion by the weight, typeface or point size of a word/ letter.




A piece of kinetic type doesnt nessecarily have to be really long for it to be successful. This 46 second motion is really engaging, the type moves in time to the audio which helps to it create the right atmosphere and communicate the message in the appropriate way.




Music is something else that can work really well within a piece of kinetic type if done well. I really enjoyed watching this piece of kinetic type, they incorporate simple illustration to help communicate particular words, which works really well.