Image// Self initiated brief research..

For the last Image brief which is self initiated I will be designing a ladybird spotter pack. The pack was inspired by a previous brief I completed for the Book Fair where I created a pack of Ladybird postcards.

The pack will be targeted towards families who have children between the ages of 3 and 10, who love the outdoors and interacting with nature. The idea of the pack is for children to learn more about British Ladybirds. The pack will include information about Ladybirds, the different types of ladybirds, where they can be found and just general information about them.

In terms of what I will be designing for a final solution, I will be looking into packaging for the pack, some info graphics to demonstrate the different types of Ladybirds, stickers, a tick chart, a small book/ poster and possibly a badge. These will become more defined when I start to develop my concept and initial design ideas.

To give my designs some sort of context, I will be designing it in association with The National Trust. The National Trust is the UK's biggest land owner, they look after the UK's wildlife and nature and maintain the environment that supports a rich diversity of life.

http://www.nationaltrust.org.uk/what-we-do/what-we-protect/nature-and-wildlife/

The National Trust take pride in conserving the UK's wildlife. I decided to design for The National Trust because they have public gardens all over the UK and they encourage interaction with nature. I decided to aim my pack at a younger audience because children find nature intriguing and exciting, it would also mean they would get out doors and enjoy some fresh air, allowing for families to spend more time together in the great outdoors.

The National Trust have completed many projects and are currently working on projects to help conserve the UK's wildlife.

My pack could be incorporated into one of these projects, or I could even create one which campaigns to save British Ladybirds.

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http://www.ladybird-survey.org/species_list.aspx

http://www.ladybird-survey.org/species_list.aspx

I found this very useful website which has loads of information on it about the UK's Ladybird population, including species, life cycle, habitat, anatomy and Ladybird monitoring. This research will help me to develop an understanding about Ladybirds so that I can effectively produce an information pack that informs, engages and educates my target audience.

Pieces of information that I will probably use include species, habitat and monitioring. I dont want to make any of my information to complicated as my pack will be designed for young children. I will need to keep it simple and engaging.