YCN// HEINZ Salad Cream van research..

After researching into existing ice cream van designs and promotional vehicles, I have now started to look at Heinz logos, promotion and slogans that could be used on our proposed salad cream van.



The latest campaign for Heinz salad cream was the 'Bring on the Zing'. The campaign has a much younger design approach to it and would suite to promote to a younger target audience. The tag line is catchy and sticks in your mind and it is so true to the brand and taste of salad cream. The design compared to the actual salad cream logo is very different, they have still stuck with the green tones, but have used a much more fun type face and layout. I feel like this reflects the personality of salad cream better.



This is a funny piece of salad cream promotion I found online, it was not created by Heinz, but it goes to show the competition between Heinz salad cream and Hellmanns mayo. This advert mainly promotes the health 'benefits' of salad cream in comparison to other dresses and sauces. It could be funny to try and incorporate something like this in our campaign without being offensive. We did have an idea about salad cream police, who would ride around the festivals making sure people were being good and eating Heinz salad cream.



On our salad cream van, we thought about having a giant salad cream bottle on top with fake salad cream dripping over the van