YCN// HEINZ Dip and squeeze..

Me and Lisa had spoken about creating a new packaging for Heinz Salad Cream that would be suitable for festivals. The new packaging would be handed out from our proposed salad cream van and the 'Salad Cream police' who could potentially ride around on bikes and hand out salad cream.

After thinking about the different things that we could create, such as small bottles, travel size, dip pots and sachets, we thought up the idea of a dip and squeeze pot. BUT after researching into Heinz, we found they had already thought of this! They created a campaign called 'Are you a dipper or squeezer?', the campaign was for Heinz Tomato sauce and they created a van to promote it which drove around cities.