Day and Night short Pixar film intro
I first discovered this clever short Pixar animation when i went to see Toy Story 3 at the cinema, they played it just before the film begin and i was mesmerized whilst watching it. Its about two characters, one is day and the other is night, they argue over who has the best part of the day, until they unite and have fun and discover they have something beautiful in common.
I think its a really magical short animation, it truly engages with the audience and entertains all ages.
This short kinetic type animation is quiky and enjoyable, i think its main purpose is exploration and entertainment, its an example of how you can use type in a different media, using different principles. The movement of the type is a new way of engaging with the audience, and as technology evolves, design starts to adapt to its needs, digital design is very important now as so many of us for example have access to the internet.
Daft Punk Technologic kinetic type
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Doyle partners website is very visually engaging, once the website has loaded you are greeted with squares of thier work, this includes digital snippets like short videos as well as photography and printed media. I particularly enjoyed this website as it was more visual, some websites over throw you with text and it can be quite off putting. I liked how you can decide what you read and how much on this website. You click on a square of work and it will give you a description and overview about it. Its easy to the eye, and makes you in control with what you wish to engage with.
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The above link is a short kinetic video of a piece of work by Time Warner Cable, the purpose of this piece of design was to inspire young people to pursue learning opportunities and careers in science, technology, engineering and math. Its to inform, engage and educate with a younger audience, they have kept it short and sweet as it were, young people may lose interest if it becomes too long and complex. Its also played to upbeat music which is captivating.
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This is another short video by DoylePartners, it shows a man cutting out shapes with a scalpel, when i first watched it i wasnt sure of the point of it but found it captivating. It turns out that he doesnt remove the cut pieces, he just creates a 3D element, a word is then created in red saying LOGIC. It could be a piece of promotional design for Doyle or maybe just an engaging piece of design. I think i found it most interesting because it showed a journey, and i was curious to find out what he was actually doing in the video.
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Johnson Banks blog is very engaging and visually interesting, as it loads it tells you its nearly there, it is percieved in a personal way, which i like, almost like its chatting to you. Once the home page has loaded you are presented with text, but its not too much and its not aesthetically boring. The out links to work etc are coloured blocks of texts, if you click on one it produces something that looks similar to a spider diagram from which you can choose to out link again to points of interest. Yet it always has the easy connection to go back to the previous page or home page.
For an example i chose to 'see some pictures', you can then choose posters or print work. When the images come up you can place your cursor over an image and a short description of the work will appear, its then up to you whether you want to click on it to find out more if your interested. It also crosses out the link you have been to so you know what you have looked at and what you haven't.
A very simple and effective blog, which informs, educates and engages. The audience is again in control.
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Stuart Eaton is a Graphic Designer who has worked for the likes of the BBC and Nokia, he now free lances in Barcelona, Spain and is the co founder of 'we are mothership'. He and two other designers create iphone apps. Their most recent being the Kinetic for iphone.
'Kinetic is a GPS- based tracking and training app for running, cycling, hiking, walking... designed specifically to help you measure and improve your fitness.'
(Taken from the website)
Iphone apps are another use of design for screen, with iphones becoming a very popular piece of technology and with so many new applications becoming available to help peoples lives run smoothly and easily they are becoming more advanced and the choice is huge, there will be a point where you could use an app to do anything!
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I really liked how you could interact with this website, the homepage had a moving image, so when you placed the cursor over it it moved left and right. When the cursor moved over the links below the logo, the logo expanded through pixels into the image relating to that particular link. I think that it makes a website more entertaining and memorable if it has some kind of moving image involved. It is more interactive for the audience.
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Cadbury advertising.
Cadbury adverts have become one of the most memorable and fun ads around these days. Every so often they create a complete master piece which is quirky to advertise the joy they bring with their chocolate. This particular advert is one that a lot of people think of when you talk about Cadbury advertising.
In a way its quite simple, yet so funny and it makes you feel good, much like their chocolate. TV advertising is a great way to communicate with an audience as almost everyone in this time has a TV or access to TV.
Another iconic Cadburys advert, the gorilla drumming to Phil Collins. Their adverts dont really have any significance to the purpose of the chocolate in terms of taste. Its more about the pleasure and satisfaction it brings.
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Radium Audio Ltd, advertisement for LG borderless TV.
The advert was designed to illustrate the technology used to create LG's new borderless TV, they have created characters to demonstrate how each part of technology works. Using this technique makes it more interesting for the consumer, rather than showing how the technology works in a realistic way. In a way it becomes more about the story of the characters than the actual boring technology bit, which would still attract people to view the advertisement.
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This is another piece of work designed by Radium Limited, it is an advertisement for screen, they composed the music and the motion graphics was designed by Espaun256 and Oink Digital.
As a piece of design for screen in whole, i think it is very enticing and exciting to watch, the ad itself is for a 20th anniversary for a popular Spanish TV channel. they have used warm, welcoming music. I particularly like the motion graphics, its all been done digitally and i think its pretty impressive how you can create this using a computer. It is a very crisp and 'simple' design in a sense. I also like the colours used against the white background, this is the sort of design that i enjoy looking at and also work that i aspire to produce one day.
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The Sun camping advert, this a short motion graphics advert for the Sun £1 camping, it has been made quite simply, but its very quirky and upbeat, its short and straight to the point ad i would say that it would make me go camping.
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This advert is for the NSPCC child protection, i chose to add this advert as its a different way of advertising and its obviously design for screen, the music is very emotional and as the words are spelt out it becomes a very strong piece of design, it gave me goosebumps, the drawing and typography looks as though a child has drawn them which fits in with the genre of the advert.
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I found this short video on vimeo, its an advert for Scottish recycling, i think the elephant character is very cute, which made me more interested in the ad, for any piece of design for screen, i think that having animated characters makes it more appealing and fun to watch. In a way it makes boring subjects more interesting.
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This advert is advertising good advertising, you dont realise it till you watch the whole piece, it is a very humorous and enticing piece of design for screen. The best bit about it is that the advert is brilliant and its purpose is to show how brilliant advertising can be from this particular company. Genius.
Coca cola adverts are always enjoyable, they again, use characters in some adverts which make them more appealing to watch. They make you feel good, and it sometimes gets to the point that you are more interested in the ad for the animation rather than buying some coke, which is maybe their aim.
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Bitique
http://www.bitique.co.uk/category/graphic-design
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Bitique
http://www.bitique.co.uk/category/graphic-design
I found this website on google, and it basically a resource of design, from infographics to advertising. I like the design of it, which has been kept quite simple, but i have decided to add it on here also because of its content. Its a good website in terms of design for screen, but a priceless resource of inspiration.
This website also has a link to show new web design, many of the above have very contemporary layouts and have been kept crisp and simple. All of them seem to use more imagery than type on their home pages as it is more appealing to the eye. Masses and masses of type can sometimes be too overwhelming and could put people of looking further into the website. I personally prefer to look at pictures and then read more if i want to or need to. I also get put off websites if their type or layout looks tacky or unorganised, this website and the web pages shown within this are websites that i would take the time to look at.
I have looked at the websites on their own and have picked a few favourites and ones that have inspired me.
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This website has mainly images on the home page, they havent been laid out in standard rows and columns, but instead in a digital collage in the centre. The images constantly change, which keeps the viewer enticed to see what else the website has to offer.
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This website is very quirky and upbeat, the design is very simple and fun. There are lots of arrows to direct you to other pages of work, and these have humorous annotations with them.
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This website is interactive, on the home page you can use your cursor to move the image around, once you have found an image you like or are interested in, you place the cursor over it and it highlights it so you know what your clicking on.
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Screen savers
This a screen saver designed by Kent Lyons, it can be personalised by the user, it changes into symbols and distorted type. Nice, simple design and i like how it is a screen saver that can be personalised. It obviously makes it more personal to anybody which means its target audience is pretty much anybody and everybody.
