Image// Self initiated brief research..

For the last Image brief which is self initiated I will be designing a ladybird spotter pack. The pack was inspired by a previous brief I completed for the Book Fair where I created a pack of Ladybird postcards.

The pack will be targeted towards families who have children between the ages of 3 and 10, who love the outdoors and interacting with nature. The idea of the pack is for children to learn more about British Ladybirds. The pack will include information about Ladybirds, the different types of ladybirds, where they can be found and just general information about them.

In terms of what I will be designing for a final solution, I will be looking into packaging for the pack, some info graphics to demonstrate the different types of Ladybirds, stickers, a tick chart, a small book/ poster and possibly a badge. These will become more defined when I start to develop my concept and initial design ideas.

To give my designs some sort of context, I will be designing it in association with The National Trust. The National Trust is the UK's biggest land owner, they look after the UK's wildlife and nature and maintain the environment that supports a rich diversity of life.

http://www.nationaltrust.org.uk/what-we-do/what-we-protect/nature-and-wildlife/

The National Trust take pride in conserving the UK's wildlife. I decided to design for The National Trust because they have public gardens all over the UK and they encourage interaction with nature. I decided to aim my pack at a younger audience because children find nature intriguing and exciting, it would also mean they would get out doors and enjoy some fresh air, allowing for families to spend more time together in the great outdoors.

The National Trust have completed many projects and are currently working on projects to help conserve the UK's wildlife.

My pack could be incorporated into one of these projects, or I could even create one which campaigns to save British Ladybirds.

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http://www.ladybird-survey.org/species_list.aspx

http://www.ladybird-survey.org/species_list.aspx

I found this very useful website which has loads of information on it about the UK's Ladybird population, including species, life cycle, habitat, anatomy and Ladybird monitoring. This research will help me to develop an understanding about Ladybirds so that I can effectively produce an information pack that informs, engages and educates my target audience.

Pieces of information that I will probably use include species, habitat and monitioring. I dont want to make any of my information to complicated as my pack will be designed for young children. I will need to keep it simple and engaging.

YCN// Salad Cream survey..

When we first started the Heinz salad cream brief I created a short survey using Surveymonkey.com. I asked a few simple questions to try and find out who liked salad cream, how old they were, if they bought it and what they enjoyed eating it with.

Here are the results//

YCN// HEINZ Salad Cream van research..

After researching into existing ice cream van designs and promotional vehicles, I have now started to look at Heinz logos, promotion and slogans that could be used on our proposed salad cream van.



The latest campaign for Heinz salad cream was the 'Bring on the Zing'. The campaign has a much younger design approach to it and would suite to promote to a younger target audience. The tag line is catchy and sticks in your mind and it is so true to the brand and taste of salad cream. The design compared to the actual salad cream logo is very different, they have still stuck with the green tones, but have used a much more fun type face and layout. I feel like this reflects the personality of salad cream better.



This is a funny piece of salad cream promotion I found online, it was not created by Heinz, but it goes to show the competition between Heinz salad cream and Hellmanns mayo. This advert mainly promotes the health 'benefits' of salad cream in comparison to other dresses and sauces. It could be funny to try and incorporate something like this in our campaign without being offensive. We did have an idea about salad cream police, who would ride around the festivals making sure people were being good and eating Heinz salad cream.



On our salad cream van, we thought about having a giant salad cream bottle on top with fake salad cream dripping over the van

YCN// HEINZ Dip and squeeze..

Me and Lisa had spoken about creating a new packaging for Heinz Salad Cream that would be suitable for festivals. The new packaging would be handed out from our proposed salad cream van and the 'Salad Cream police' who could potentially ride around on bikes and hand out salad cream.

After thinking about the different things that we could create, such as small bottles, travel size, dip pots and sachets, we thought up the idea of a dip and squeeze pot. BUT after researching into Heinz, we found they had already thought of this! They created a campaign called 'Are you a dipper or squeezer?', the campaign was for Heinz Tomato sauce and they created a van to promote it which drove around cities.

YCN// Company/ business promotion vans..

As part of the YCN Live brief, me and Lisa have been looking at ice cream vans and festivals and we have been thinking how we can use these to promote Heinz Salad Cream to a student audience. I have been looking at different types of transport that businesses use to promote themselves.

There are so many businesses that use promotional vehicles to promote their business. It is a new and interesting way of getting themselves known. This is obviously because you will be able to drive where ever you like which means you can be specific on where you want to promote yourself and also who to.

The first thing that I looked at was ice cream vans, there are loads of different sorts, including the retro and the more modern ones.



This ice cream van is from around about the 50's or 60's, its very retro and very cool. I think it would work better to have a retro van to a newer model because it makes it more interesting. The design of this is also very simple, where as now a days they put so much imagery on them. I bet the ice cream tastes nicer too!



This ice cream van is probably from the 80's or 90's, you can tell its more modern than the above one but its not ultra modern like todays ice cream vans. It also appears to be a lot bigger. I think that the decoration is a bit OTT and the typeface is terrible!



This is the back view of the retro ice cream van. The whole design of the van has been kept really simple.



I found this really cool photo of an ice cream van melting on a beach. Just thought I would put it on here as it looks sweet!



This van is pretty similar to the first retro van, I think the windows are slightly different and it kind of reminds me of a retro ambulance. Death by ice cream!



This reminds me of the ice cream vans you would see in old American films, I dont really like the shape, its a bit too square.



This is Red Bulls promotional mini. These are so cool, I think that the best part is the huge can of Red Bull on the back. It just makes you want to drink Red Bull.



This burger van is so OTT but its funny and eye catching! It will attract attention and make everyone want a big fat burger! I wouldnt want our salad cream van to look quite this crazy but maybe we could add salad cream to this burger and then eat it?



These cars are just amazing! I think it is so clever how you can make this shape car and I also think its good how the business has made the effort to make such an engaging promotional vehicle. It took me a while to realize it was an orange!



Then it gets better with this cream egg car. With products like this it is worth having a vehicle made in the shape of your product because people will recognize it easier, compared to if you just got a Ford Transit van and wrote cream egg on the side.



I am not sure if this is an official Heinz van but it is an example of how Heinz could promote themselves using a vehicle. This isnt the best example.

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The Yorkshire Tea Tour was a tour where a Yorkshire Tea

These are some screen shots from the website of the Yorkshire Tea Tour.

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YCN// Condiment adverts..

As part of my research for the YCN Heinz Salad Cream brief, I have been looking at advertising by Heinz and also by other companies. Below are a selection of TV commercials that have been made to advertise other sauces such as mayonnaise. I have looked at some old and new adverts and I have mainly looked at Hellmans mayonnaise as this seems to be Heinz main competitor.