OUGD203// Self- initiated brief: Initial Research..

This post will be the first of many where I will be researching and exploring designs, concepts and ideas that will not only help me build on the knowledge of my self- initiated brief but will also explore new approaches to design, inspire me and my own ideas and concept building and give me a fuller understanding of what I need to achieve to successfully fulfill my self written brief.

The list of things that I shall be researching throughout this brief can be found on my Design Practice Blog, the list will evolve and expand as I find new areas to explore.

The first thing that I will be researching is the subject of my brief which is Peace Day.



This 5 minute video is from the Peace One Day website, it gives an insight into what Peace Day is and how it began and slowly evolving into something spectacular.

The video explains the journey of Peace One Day and how they have reached out to world leaders and people of high power to help this day happen. It hasnt been running for long but it already has had a huge impact on the world. Last year on September the 21st, 70% of the worlds violence had decreased due to Peace One Day, even the Taliban in Afghanistan ceased fire.

It goes to show that if we as humans unite together then we can achieve amazing things. Yes, it may not solve the violence in the world fullstop, but the fact that they can get the world involved is truly incredible.

What they are trying to do is make Peace One Day an annual calendar event, so that for at least one day a year the world will unite and there will be Peace.

It started with a crazy idea

'Over the last 10 years, Peace Day has been proved as an opportunity for life-saving activities and action by individuals worldwide. For Peace Day 21 September 2012, Peace One Day is calling for and working towards a day of ceasefire and non-violence - the Global Truce 2012 campaign. We hope that this will be the largest global reduction of violence ever recorded on one day – and the largest ever gathering of individuals in the name of peace.' (peaceoneday.org)

How it started

'Jeremy Gilley is an actor turned filmmaker, who in the late 1990s became preoccupied with questions about the fundamental nature of humanity and the issue of peace.
He decided to explore these through the medium of film, and specifically, to create a documentary following his campaign to establish an annual day of ceasefire and non-violence.

In 1999, Jeremy founded Peace One Day, a non-profit organisation, and in 2001 Peace One Day’s efforts were rewarded when the member states of the United Nations unanimously adopted the first ever day of global ceasefire and non-violence on 21 September annually – Peace Day.

With the day in place, Peace One Day is working to institutionalise Peace Day, making it a day that is self-sustaining, an annual day of global unity, a day of intercultural cooperation on a scale that humanity has never known.

Peace Day has already been proven as a window for life-saving activities; in 2007, Gilley and Peace One Day ambassador Jude Law travelled to Afghanistan to spearhead an initiative that has resulted in the vaccination against polio of 4.5 million children following Peace Day agreements by all parties in the region in 2007/8/9. This work forms the culmination of Gilley’s feature documentary The Day After Peace.' (peaceoneday.org)

Sponsors//

- Dior
- Coca Cola
- British Airways
- Skype
- The Execution Chantable Trust
- Innocent
- Ocado
- Google
- Lotus F1 Team

Patrons

President of Peace One Day Patrons

Steve Bolton– Founder Platinum Property Partners

OUGD203// Self- initiated brief: Peace One Day Research..

Continuing research into Peace One Day//

This video is another from the Peace One Day website showing the launch of the student activation programme to encourage the younger generation to get involved with Peace One Day. NUS leaders from around the world spoke out about how they will make it their mission to encourage engagement in the Peace One Day campaign.



Watching this video has helped me to start defining a more specific target audience. I know that Peace One Day wants to engage with the world, but as mentioned in this video they are wanting to get the younger generation involved so that the idea will evolve as the generation evolves.

This will also be a good place to start as I am a student and will know which methods of deliverables will best suite and engage with my generation. I think it is best that I define my target audience now so that I can focus my research which will allow me to produce more suitable deliverables at the end of the brief.

I have created a survey using SurveyMonkey to send out to people my age, this has been sent out via Facebook, which will hopefully return lots of responses. The questions that I asked were:

- Have you heard of Peace One Day?
- What does the word peace mean to you?
- How would you make peace in the world?

Although there arent many questions I feel that I have given people the opportunity to give a more personal response and it also means I can gain an understanding of what peace means to people.

On the Peace One Day website they have downloadable student kits to help students start their own campaigns to tell the world about Peace Day.

These posters are PDF downloads that can be taken from the website and then printed out and placed around where ever the student wants. The posters get the message across but I feel they could look more engaging and maybe emphasize how Peace One Day wants students take the roll and make a difference, rather than just stating its an important day. 

 These posters are word documents and look plain and are not engaging. There isnt any colour and possibly too much writing. This is where I think it would be a good idea for me to create a small booklet or guide to help explain what Peace Day is rather than trying to shove loads of information onto a poster.

This kit that has been made available reminded me of the campaign earlier this year, Kony 2012. The Kony campaign's purpose was to get everyone in the whole world to spread a message and to help capture Kony, an African mass murderer.

The campaign did turn out to be a fraud and the event called 'cover the night' never went ahead. But I do think that I will be able to use methods similar to theirs to help my project. The 'cover the night' event was to happen over night on the 20th April this year, where people across the world would cover the streets with Kony campaign posters to spread the word. The posters could be bought in packs along with t-shirts, stickers, flyers and bracelets. 

These could all be purchased from the Kony website (the money made was actually not put towards the campaign, as it was all a big scam).

OUGD203// Self- initiated brief: Initial Research..

This post will be the first of many where I will be researching and exploring designs, concepts and ideas that will not only help me build on the knowledge of my self- initiated brief but will also explore new approaches to design, inspire me and my own ideas and concept building and give me a fuller understanding of what I need to achieve to successfully fulfill my self written brief.

The list of things that I shall be researching throughout this brief can be found on my Design Practice Blog, the list will evolve and expand as I find new areas to explore.

The first thing that I will be researching is the subject of my brief which is Peace Day.



This 5 minute video is from the Peace One Day website, it gives an insight into what Peace Day is and how it began and slowly evolving into something spectacular.

The video explains the journey of Peace One Day and how they have reached out to world leaders and people of high power to help this day happen. It hasnt been running for long but it already has had a huge impact on the world. Last year on September the 21st, 70% of the worlds violence had decreased due to Peace One Day, even the Taliban in Afghanistan ceased fire.

It goes to show that if we as humans unite together then we can achieve amazing things. Yes, it may not solve the violence in the world fullstop, but the fact that they can get the world involved is truly incredible.

What they are trying to do is make Peace One Day an annual calendar event, so that for at least one day a year the world will unite and there will be Peace.

It started with a crazy idea

'Over the last 10 years, Peace Day has been proved as an opportunity for life-saving activities and action by individuals worldwide. For Peace Day 21 September 2012, Peace One Day is calling for and working towards a day of ceasefire and non-violence - the Global Truce 2012 campaign. We hope that this will be the largest global reduction of violence ever recorded on one day – and the largest ever gathering of individuals in the name of peace.' (peaceoneday.org)

How it started

'Jeremy Gilley is an actor turned filmmaker, who in the late 1990s became preoccupied with questions about the fundamental nature of humanity and the issue of peace.
He decided to explore these through the medium of film, and specifically, to create a documentary following his campaign to establish an annual day of ceasefire and non-violence.

In 1999, Jeremy founded Peace One Day, a non-profit organisation, and in 2001 Peace One Day’s efforts were rewarded when the member states of the United Nations unanimously adopted the first ever day of global ceasefire and non-violence on 21 September annually – Peace Day.

With the day in place, Peace One Day is working to institutionalise Peace Day, making it a day that is self-sustaining, an annual day of global unity, a day of intercultural cooperation on a scale that humanity has never known.

Peace Day has already been proven as a window for life-saving activities; in 2007, Gilley and Peace One Day ambassador Jude Law travelled to Afghanistan to spearhead an initiative that has resulted in the vaccination against polio of 4.5 million children following Peace Day agreements by all parties in the region in 2007/8/9. This work forms the culmination of Gilley’s feature documentary The Day After Peace.' (peaceoneday.org)

Sponsors//

- Dior
- Coca Cola
- British Airways
- Skype
- The Execution Chantable Trust
- Innocent
- Ocado
- Google
- Lotus F1 Team

Patrons

President of Peace One Day Patrons

Steve Bolton– Founder Platinum Property Partners

And with help from our generous patrons:

- Andrew Priestley– Business Coach

- Ash Zuberi– Property Consultant

- BJ Cunningham - Serial Entrepreneur

- Cathy Colston – Property Investor

- Christopher Wright– Insurance Consultant

- Costas Polycarpou– Facilities Management Services Provider

- Daniel Coe – Investor & Treasurer for Peace One Day Insights

- Daniel Priestley– Speaker Events

- Eddie Yu– Author & Internet Entrepreneur

- Emma Carter– Executive Creative Partner

- Gerard Scannell - Property Investor

- Graham Moates – Professional Coach & Mentor for Personal - Development

- Joanna Tall– Legal Advisor

- Kathy Davies – Procurement Consultant

- Kylie Gutry

- Lazo Freeman– UK’s #1 Personal Trainer

- Monika Slowikowska– Building Contractor

- Nicholas Charles– Accountant & Tax Advisor

- Nick Finegold– Investment Banker

- Nick Haines– Health, Wealth & Wellbeing Consultant

- Richard Reed– Founder, Innocent Drinks

- Simon Dixon - CEO Benedix & BankToTheFuture.com

- Simon Woodroffe OBE– Founder YO!Sushi, YO!Tel, BBC - Dragon

- Wayne Davies - Founder of TheatreTickets.net and SEO Specialist

(peaceoneday.org)