Chocolate packaging design

This chocolate bar and packaging is so simple but amazing. Sometimes I dont think it is necessary to over complicate designs. I do like working in a simplistic way. As much as I do like the packaging I think with my own designs I will be using colour as one of my main tools. Colour can tell a story and give life to a piece of design.



This is a clever design and something I could incorporate into my own designs. They have used dye cutting to create the butterflies using black and just one colour to define them, which means the dye cutting brings the butterfly to life. When you think about it, the idea isnt that complicated but works really well.



This use of foiling is beautiful on this packaging, it is the sane brand as the one above. They have obviously focused a lot of print processes and simple ways to make their packaging stand out from other products. This is something I really need to think about with my designs.



I love these! It is such a simple idea but works so well. They have made this interactive by allowing people to place the packaging over their faces to look like a pig when eating the chocolate. Its a good way to appeal to customers as its fun.



I think the simple use of colours to define the different flavours works well. Although I am not too keen on the typeface.There is also maybe a bit too much brown as the text is a bit lost on some of the packaging.



This chocolate is made by the same designer as the first image on this post. Again it has a very simple design. I like how they have used different chocolates to define the pie chart.



These little chocolates are very cute and the simplistic colours and type work well. The packaging seems very design led rather than trying to communicate the fact its chocolate packaging (if that makes sense).



I love the pretty pattern on these designs, it makes them look very elegant. The logo works well with the pattern as it has a hand drawn feel to it. I also like the colours they have used as they have not needed to change the colour of the pattern there is a good consistency throughout the designs.



For some reason these reminded me of Pantone swatches which im not not if its a good or a bad thing. I do like the simplicity and I think it works really well.



The colours of these are amazing, they really stand out and make the packaging come alive. I think there is a bit too much going on though in terms of the colour, pattern and different typefaces. I was thinking of using bright colours for my different chocolate designs to help define and communicate the different flavours.



I like how they have used the logo to create a pattern for the inside of the packaging, its really simple and a clever way to use the logo. The packaging design itself is also good as its not a standard box, its an envelope. The whole concept makes you feel happy and that is obviously the concept behind the design.



I love everything about this. The colours, the design and the print processes used. You can tell that the white has been embossed and feels lovely and it contrasts so well against the bold colours. I then noticed they have dye cut the logo so the chocolate can be seen through the packaging which is something I had not thought about.



This is yet another simple, yet lovely design by Mary and Matt. I just love how simple they have made all of their packaging.



I like how the chocolate bar slips out from the side rather than from the top and the shape of the bar works well too, its just very different and is not like something that is already out there.