Design for digital// Top 10 research..

//Bucket Lists/ things to do before you die.

The brief:

Design and produce a title sequence and a set of 4 promotional idents/ stings for a proposed TV programme TOP 10/ WORST...or 10 THINGS YOU NEED TO KNOW ABOUT..

Your response should aim to clearly communicate the subject, concept, content and mood of the programme in a way that will engage an audience who have chosen to tune in. You should also aim to reflect the bramd identity of the channel that in your opinion- would run the programme.

You will need to choose a subject matter that you find interesting but also offers creative potential.

Your audience will be interested in your chosen subject matter to want to tune in. They will probably already have their own opinion regarding best/ worst. It is your task to engage them from the start.

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For my Top 10 I have decided to look at bucket lists and things to do before you die. The reason that I chose this subject was because it is something that I often think about. Everyone has dreams and ambitions so I think this could work well with the format that we have been asked to use. Motion graphics is very engaging if used well, and I think that if I could create an effective piece of motion graphics about bucket lists then it might potentially make people write one!

The idea sprang from my skydive that I did before I came to uni, I know that it is on a lot of official lists of things to do before you die. There is also a film called the bucket list which stars Morgan Freeman and Jack Nicholson.

Origin of the Bucket List// to kick the bucket:

To kick the bucket is an English idiom that is defined as 'to die'.

// Origin theories:

A common theory is the idiom comes from a method of execution such as hanging, or perhaps suicide, in the Middle ages. A noose tied around the neck while standing on a bucket, when the bucket is kicked away the victim is hanged. http://en.wikipedia.org/wiki/Kick_the_bucket

//Definition of Bucket List:

A bucket list is a person's list of things to do before they die/ kick the bucket.

The good thing about having a bucket list is that it can be personal and unique to everyone, it doesnt have to all be about doing crazy things like skydives and bungie jumping. Maybe theres a book you've been wanting to read or an old album you've wanted to listen to. Bucket lists help to motivate people and give them something to work towards and once you have ticked off something from your bucket list you will feel like you have achieved something which will motivate you to do something else.

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//Bucket List (2007)/ Director Rob Reiner, Writer Justin Zackham

Staring Morgan Freeman and Jack Nicholson

(Action, drama, comedy) The film is about two terminally ill cancer patients who escape their ward to head off on a road trip with a wish list of things to do before they die.

'We live and we die and the wheels on the bus go round and round'

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//Some Top 10 things to do before you die:

http://trifter.com/practical-travel/adventure-travel/10-most-incredible-things-to-do-before-you-die/

1// skydiving

2// dock with the international space station

3// edge of space supersonic jet ride

4// take a ride on a Russian mig-fighter jet

5// dive to the Titanic on board a submarine

6// climb the great pyramid of Egypt

7// visit the Great Wall of China

8// covert ops

9// go diving with sharks

10// take an African safari

http://www.forbes.com/forbes-life-magazine/2000/0918/082.html

1// make a pilgrimage

2// eat a meal good enough to be your last

3// climb your own Mount Ventoux

4// memorize a poem and pass it on

5// make an enemy for life

6// forgive someone

7// see for yourself that the Earth is round

8// take someone you love to the camera degli sposi

9// defi gravity

10// let someone have the chance you missed

http://matadornetwork.com/notebook/50-things-to-do-before-you-die/

1// set foot on each of the seven continents

2// cross a country on a bike

3// ride something bigger than a horse

4// live like a local for a month

5// visit a real 'blues' bar in Chicago

6// learn a new language

7// go heli-skiing

8// travel India by train

9// climb one of the worlds seven summits

10// dive with a whale shark

http://www.realbuzz.com/articles/top-25-things-to-do-before-you-die/

1// swim with dolphins

2// walk the Great Wall fo China

3// dive with sharks

4// run the Virgin London marathon

5// visit Petra in Jordan

6// see the Northern lights

7// go on an African safari

8// float in the dead sea

9//go white water rafting

10// visit the Amazon rainforest

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http://www.guardian.co.uk/lifeandstyle/2012/feb/01/top-five-regrets-of-the-dying

I found this article on the Guardian website about the top 5 regrets people have about their lives before they die. It doesnt have too much relevance to Bucket Lists but it didnt give me another view on what people regret when they are on their 'death bed'. Reading this article actually made me cry, it talks about how people wish they had let themselves be happier and wish they had been true to themselves rather than worrying what other people thought about them. I guess in a way it has motivated me in a way, to do well in this module and try my hardest, as there is nothing worse than having regrets. Its almost like a list of life lessons, saying that in life you have to make sure your happy and your doing things for you and being true to yourself, dont worry about what other people may think of you!

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Skydiving:

Skydiving is one activity that has been appearing a lot throughout my research into bucket lists and things to do before you die. I did a skydive just before I came to uni and it was probably the best thing I have ever done! It is so scary but so amazing, one of the best feelings in the world. I just decided one day that I wanted to do one, so I booked it! It was very spontaneous and maybe slightly mad, my mum wouldnt talk to me about it and said that I had to make my own way there because she didnt want to be responsible for taking me if I died whilst skydiving! :D




Unfortunately I couldnt afford to have my skydive videoed but I found a really cool one on youtube! If this wouldnt want to make someone do a skydive then I dont know what will!

Heres me after ive just landed with my instructor, as you can see I am VERY happy! Once you land you just want to do it again! Its almost like a dream its that amazing!

I even got a certificate as proof and a memory of an amazing experience!

Movie clip of the skydiving scene in the film The Bucket List.

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Travelling:

Travelling is something that a lot of people dream of doing in their lives, whether it be visiting a few countries or travelling the world. Below are some links to websites about travellers stories and must see places when you go travelling.

http://www.atravelaroundtheworld.com/

http://www.thebackpacker.net/travel-guide/travel-stories/

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Climbing a mountain:

'As of the end of the 2004 climbing season, 2,238 people had reached the summit (1,148 of them since 1998) and 186 people died while summitting. The conditions on the mountain are so difficult that most of the corpses have been left where they fell; some of them are easily visible from the standard climbing routes.'

http://uk.answers.yahoo.com/question/index?qid=20070214041209AAd3kGB

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Survey Monkey

I created a short survey on Survey Monkey to try and gain an understanding of how many people knew what a bucket list was, whether they had one and what was on it and I also asked for a list of three things that people would want to do before they died. So far I only have 14 responses, the results are as follows:

- 64.3% of the 14 people I had asked, had heard of a bucket list

- 10 people responded the second question, of which 9.1% had a bucket list

- 14 people listed 3 things they wanted to do before they died

The main activities that came up were:

- Travelling

- Skydiving

- Having children and getting married

- Getting a good job

- Skiing/ snowboarding

- Live abroad

- Be happy and healthy

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I decided that rather than deciding the top ten from my all research, that I would make it more personal and include some things that I would want to do, as this is a topic close to me.

This includes things like getting a tattoo, skydiving and going travelling.

I found one young man on Youtube whose friend had cancer and unfortunatley passed away. He is now living his life for himself and his friend. He travels the world and does things that he's always wanted to do. His channel is called things to do before you die.

I found this guy very inspirational and it gave me a lot of ideas for my Top 10.

On this video he gets a tattoo of the cancer ribbon for his friend who had cancer (at this time his friend was still alive). He also gets his friends first initial. I think that the fact this young Irish man is doing this for his ill friend makes it all the more inspirational.



He then does a skydive, which looks amazing. He is just a young guy living his life to the fullest. There are so many different things that he does. I do believe he does something new each week. There are other things he does such as streaking in public, zorbing, paragliding, bungee jumping and many more. His videos are all home made which makes it more personal to him, and there is always happy music playing. Which had helped me to decide on an audio for my moving image.

Design for print// Print task 4: Specialist production and definitions..

Task:

Based on the terminology and examples introduced during this session, extend your awareness of the diversity of print production methods in relation to professional design practices discussed. See how this impacts on what you have learnt so far and how it might affect your personal interpretation of print issues around the 4 core areas below.

• Branding and Identity
• Packaging and Promotion
• Publishing & Editorial
• Information & Wayfinding

LOOK AT:
How the Pantone Matching System (PMS) works.
What exciting alternatives different stock/substrates can provide in terms of options.
How you might collaborate/interact with specialists
How the same problem might be solved in different ways.

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As a designer it is important to understand about print and how it can not only effect the way our designs look but it can also effect its message. We dont necessarilly need to know the ins and outs of a printer and all that jazz, but it is priceless to know about print finishings, formats, and stock, basically all of the things that will effect our designs. Printers tend to hate Graphic Designers because we are normally clueless when it comes to print.

I have previously looked at other print methods and how they are used within particular areas of Graphic Design, now I am going to look at specialist printing and how we can use different methods of producing a similar outcome.

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All of these four areas use print as part of their practise, they have to think about how they will print their designs, how much it will cost, and what will be the best way of printing to help communicate thier message. After learning a lot of new things about print I can now understand and appreciate how things are done and how skillfull a printer really is. Its not just about laser printers and gloss or matte stock. Print is a whole new world and there are so many things you need to consider when designing for print!

There will be the obvious like stock, colour, format and costing, but there is so much more to it. What about spot colouring, metallics, foiling, embossing, debossing, spot varnish, flocking, print process, diecutting..the list goes on. As a designer we have to be knowledgable enough in terms of print to know what all of these things are and how they will effect our final piece of communication. You could have a good design that communicates everything you needed it to, but if you use an unsuitable printing method or finish, it could change the whole message of what you are trying to communicate. It is about finding a perfect balance between what you are trying to communicate and how you will print it. If you can understand print you will be on a winner!

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Branding  and Identity:

http://www.behance.net/gallery/WCCV-Toilet-Paper/431343

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http://www.behance.net/gallery/The-Legend-of-John-Jameson/803686

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http://www.behance.net/gallery/Glass/1497833

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http://www.behance.net/gallery/Gabriel-Saunders/1395175

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http://www.behance.net/gallery/RAY-LEMON-branding-invitation-concept-web-design/2505349

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Packaging and Promotion:

http://www.behance.net/gallery/Noir/284507

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Publishing and Editorial:

http://www.behance.net/gallery/Zegna-MTM-AW08-Invitation/239636

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Design for print// Exhibition design research..

As part of the research for my Good is brief, I have decided to start looking at existing exhibition design to gain an understanding of how a space can be used creatively to utilise it in the most effective way. I also want to look at the ways in which they use print to promote the exhibition and how they place print design in the desired atmosphere and what effect this has on how their target audience will perceive the message they are trying to convey.

The first source I have looked at is Behance//

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This event has used wall vinyls, these would be printed onto sticker 'like' stock and carefully stuck to the wall, sometimes these can be painted on but it depends on time and size.

Bags are another important aspect if you are wanting to give away something at the end or within your event. The bags need to be eye catching so that they attract new customers at your event.

This exhibition has kept the theme of red throughout their print which gives visual consistency. They have used a lot of wall vinyls within their exhibition which shows information and titles of work.

There is then the outside promotional material which will need to be printed at a large scale and on weather proof stock so that it can be seen for longer.

http://www.behance.net/gallery/Sala-Ciutat/140961

There are so many different things to consider in terms of print, when designing something for a big event. You have the pre-event promotion which includes billboards, mailshots, invitations and flyers. You then have the event day print, which includes wall vinyls, floor vinyls, information booklets, guides, catalogues etc. Each one will have different specifications when it comes to print, including format, stock and cost. As a Graphic Designer it is important to understand these elements in order to deliver to the client what they want and need.

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http://www.behance.net/gallery/French-Heraldry-Exhibition-Jules-Julien/884163

Work can also be produced as smaller sections that can be put together to make one larger exhibition. This is shown in the above image, it maybe that it is cheaper to print multiple small images rather than one larger one.

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This shop has used wall vinyls to decorate their space to make it more attractive and entising to passersby. The illustrations make it fun and eye catching. The design has also been used on the flooring of the space to continue the theme.

http://www.behance.net/gallery/FILTER017-x-2NDFRAME/221561

They have then continued the theme of illustration through onto flyers for the shop.

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This leaflet is for a shop that sells all sorts of random objects of all sorts of colours. They have used the space of the leaflet to intertwine images of what they sell. Seperating them into colours within the image, the leaflet looks like a piece of art work, but it is actually a piece of info graphics.

This is a mailshot to send out to target audiences about the shop and what is available. Elements have been taken from the leaflet and used in the mailshot, but not the colourful image.

Here is the leaflet in context with its relevant surroundings.

http://www.behance.net/gallery/Looking-For-Exhibition/151003

The same logo has then been used as a wall vinyl for the entrance to the shop space, with more vinyls showing information about what the shop is and provides.

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http://www.behance.net/gallery/DAYDREAM-NETWORK-x-M-C-SAATCHI/142082

This exhibition has used solely wall vinyling to show pieces of design and information. This method of print is used a lot for high end design exhibitions because it looks sophisticated and more professional.

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I really liked this information guide, as it folded out which means it could hold more information. It also makes it more interactive to the target audience as they have to touch it and open it in order to find out the information.

http://www.behance.net/gallery/Sir-Basil-Spence-Exhibition/106402

This digital exhibition space is really cool, it allows you to see what goes where and how you can design a space to reach its maximum capacity.

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http://www.behance.net/gallery/Showroom-Styria/330933

This was my favourite exhibition space design that I found. They again use vinyls as part of their print design, but they also print onto huge panels that hand from the ceiling and fixate onto interior 'scaffolding'. I really love the raw industrial feel of the space and how they have utilised the space with their designs and creative thinking.

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This is a good example of branding and identity. Everything has a visual consistency and you can see that it all works as part of a set or alone.

http://www.behance.net/gallery/The-Apartment/1004867

 I also picked up on this look book that uses a lot of imagery. I am wanting to create a look book based on everything polka dot related, but mainly fashion which means I can use photography.

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http://www.behance.net/gallery/Create-Democracy-Exhibition/479980

This exhibition was designed for a democratic voting event. They have used vinyls, flyers, leaflets, a guide and also signage on sticks to promote and inform about the event. They have kept a visual consistency between all design work so that their target audience knows that the information is all linked.

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