Based on the terminology and examples introduced during this session , extend your awareness of the diversity of print productin methods in relation to professional design practices discussed. See how this impacts on what you have learnt so far and how it might affect your personal interpretations of print issues around the four core areas below:
- Branding and Identity
- Packaging and Promotion
- Publishing and Editorial
- Information and Wayfinding
It is important that you identify and evaluate unfamiliar products , contexts and functions of design for print as this will help you to develop a broader and more informed understanding of the specialist nature of print production.
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All of these four areas use print as part of their practise, they have to think about how they will print their designs, how much it will cost, and what will be the best way of printing to help communicate thier message. After learning a lot of new things about print I can now understand and appreciate how things are done and how skillfull a printer really is. Its not just about laser printers and gloss or matte stock. Print is a whole new world and there are so many things you need to consider when designing for print!
There will be the obvious like stock, colour, format and costing, but there is so much more to it. What about spot colouring, metallics, foiling, embossing, debossing, spot varnish, flocking, print process, diecutting..the list goes on. As a designer we have to be knowledgable enough in terms of print to know what all of these things are and how they will effect our final piece of communication. You could have a good design that communicates everything you needed it to, but if you use an unsuitable printing method or finish, it could chnage the whole message of what you are trying to communicate. It is about finding a perfect balance between what you are trying to communicate and how you will print it. If you can understand print you will be on a winner!
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This is a good example of how print has been effectively used in design for print. They have thought about the different print processes and how they will effect the design and its communication purposes. The front cover has used diecutting, foil blocking and embossing, there would also be hand finishing for the string that has been placed through the die cut holes. I am guessing that this print run would have cost a lot of money. This is where it is important to start buliding relationships with printers, so that they will not only be willing to help you out but they may even begin to give you discounted prices.
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