As part of the print module I have been looking at different aspects of print that relate to commercial printing and elements to think about when designing work for print. So far I have looked at printing methods and colour process, now I am looking at print finishes, so things like spot varnishing and embossing. I found a selection of different designs that use various print finishes.
This is a very old nursery rhyme book that I bought from a charity shop last year. It uses a print finish down the spine, it appears to be gold foiling over the text. It gives a really nice finish and the gold works well with the faded red cover.
This is a business card that I got when I did volunteering a few years ago. The card is made of three layers, which then has white spot varnished embossed text. Its a really top quality business card. The District is a Cambridge based design studio where I am trying to arrange a visit to. The business card design definetly reflects on the design work that they produce, its very contemporary.
This is a train ticket that I used when I went to Amsterdam early this year, I have chosen this because it has a holographic strip on it. Im not entirely sure if this would be an element that would be printed during/ at the end of the printing process. I guess in a way its like foiling.
I really liked the feel of this stock on this Guinness clothing tag, it has a matte finish to it. It does look like the gold harp and 'official merchandise' text has used gold metallic spot colouring, it does have a slight shimmer to it in the light but not as much as foiling would.
Christmas tags often use print finishings to add a festive sparkle to christmas cards, wrapping paper and gift tags. This is an example of a gift tag that uses foiling within its design to add a festive element. With using foiling as a print finish in a design you will find that if it is used appropriatly it can really make a design look amazing. If it is used willy nilly it will break a peace of design.
This is a H&M gift card holder, they have used a laminate on the outside and then foil blocking on the logo. It works well because it reflects on their clothing lines, its colourful yet sophisticated.
This is a club promotion flyer. It has been printed onto a matte card but then has spot varnishing on the rainbow coloured circles. I was surprised to see such a good quality club flyer as I thought they would have them printed as cheap as possible. Unless they just got a very good deal with a printers.
Birthday cards are something that use a lot of print finishes to add a particular feel to the final design. This card uses embossment and I think it works really well with the rest of the design. The flowers that have been embossed arent printed so they are very subtle.
This birthday card uses flocking, which is velvetty material, it also uses foil blocking in the polka dots and spot colouring for the others. I imagine this would of been an expensive design to print as there are so many print elements to it.
Being a student and still living in halls, we always get take away menus shoved under the door. Most of them look like really crap designs and I dont even bother looking through them. But this one caught my eye. It has used metallic inks which I thought was really interesting. Its not very often you get a take away menu that makes an effort to have a decent menu designed.
----------------------
Branding and Identity
This business card designs are really cool. They are printed onto plastic with raised text. Im not sure if this would count as embossing as I dont know if it only works on paper stocks. It just makes a change to see a business card to printed on something other than card.
This business card uses embossing but with no colour. I love how subtle the text is, designs that use embossing just make you want to touch them. I must add that it does make it harder to read but it does look pretty cool too.
These business cards are amazing! It looks as though they have used embossing and debossing for the logo, and then to make it even more glamorous they have used metallic/ holographic card between the two sides. They are just BEAutiful!
These remind me of coasters! They have used debossing for the logo and designed these to be thick so they can make the debossing very deep.
This business have used foil blocking on their business card, the colour works really well with the white of the stock. I think its very clever how the foil has been used around the small text, its great attention to detail and you can see alot of thought and care has been put into this design.
--------------------
Packaging and Promotion
Packaging is another practise where you have to think carefully about how you package a product. These packaging designs are for wine, they have used foil blocking and diecutting (really pushed the boat out). It seems like a really complex design. The foil blocking is on the white label and the diecutting is the logo which looks through to spot coloured stock.
This design is a label for a wine bottle, they have used metallic inks (im guessing). I dont think it would be foil blocking as its been printed using the PAD process. It looks very sophisticated, as you would think for a fine wine bottle.
I particularly liked this design because of the way it has used diecutting. They have diecut a pattern on the bag and then used embossing underneath for the business logo. I like how it has a colour underneath rather than the other side of the bag. As part of the 'Good is' brief, I want to look at designing a shopping bag for a polka dot boutique store.
This is a christmas card pack that uses diecutting and foil blocking on the packaging. The diecut reveals another pattern which adds another element to the design. Diecutting always adds another dimension to a design and it s very interesting to see how designers utilise this extra space. The foil blocking adds a festive element and works well with the colours used in the rest of the design.
----------------------
Publishing and Editorial
This book was designed to promote how Nokia has something for everyone. The designer has used embossment on the front cover along with the one word spot colouring. It is so much more creative than just having the one blue word on the front. I think embossing works best when it is subtley used like this.
This is a small booklet that uses diecutting. I think its amazing how fine the cutting is in this design. It would interesting to find out how finely you can diecut something.
This book cover uses foil blocking for the main title and important information. The gold works really well with the black and the white stock. I like how they have used the foiling to emphasise the important bits rather than just having the whole text foil blocked.
This book cover uses spot varnishing on the black ink. I like the combination of recycled stock and slick, varnished black ink. It is a very minimalistic design but the varnish stops it from being dull.
This is a really beautiful design using foil blocking, its a theater guide for a ballet show. The colours they have used with the gold foiling works really well together. The foiling adds elegance to the design really fits with what it is for.
-------------------------
Information and wayfinding
This is an annual report for the global fund of women. They have used diecutting with an underlying colour. Again it works well because it adds depth, I guess as well that reports can be boring so having an interesting design might help people read it!
This is a small brochure for posh carpets and rugs. They have really pushed the boat out and used foil blocked embossment, which looks really good. Looks very elegant and sophisticated. Its funny how good design can effect someones decision, I would buy carpets from this place purely because they have good taste in design!
This piece of infographics use foil blocking to highlight places on a map. The colours work well together and the foiling really stands out.
This is designed for the Royal Mail to inform about their specialist services. They have used spot varnishing on a matte surface which works really well. I like how they have used a similar/ if not the same red for the stock and the spot varnishing.
No comments:
Post a Comment